D&AD: The Copy Book by D&AD

D&AD: The Copy Book



Download eBook

D&AD: The Copy Book D&AD ebook
Page: 368
Publisher: Taschen America, LLC
ISBN: 9783836528320
Format: pdf


I nearly got fired because of my arrogance and attitude. Categories, Ryan Purcell and Alexandra Hickmott of RMIT University got a 1st in Copywriting for this campaign (the brief was to "Create a copy-based campaign to promote D&AD's 'refreshed' edition of The Copy Book"). But if you buy a second, I'd highly recommend the exquisite new edition of D&AD's The Copy Book. On our six tables, there were 70-odd entries including books, bottles, posters, mailers, annual reports, leaflets, cards, websites, three bikinis and a pair of vibrators. Re-united from Central School in competition for clients such as Mobil, Penguin Books, IBM, and Pirelli, these two pioneering 'design groups' put their energy and enthusiasm to the age old problem of any fledgling studio: getting known. On the judging process, visit Nick's blog. Their work spoke volumes, but to get hired in Europe and in the US, something . For wider reflections on D&AD visit John's blog. I wrote down ideas, rather than try to illustrate these dreary bits of copy. As it's my blog, I think I'll make this all about me. My fellow jurors (Nick Asbury, Fiona Set in cleverly weighted white type that emphasised chosen phrases, the sharp copy was printed directly on to a black bottle: The wine you're about to enjoy should not exist. (D&AD will also be giving away a copy of this book in a competition to be announced on the day.) Design for Sustainable Change How design and designers can drive the sustainability agenda. The posters have been sent out to both students and people working in the design and ad industries, and also encourage the recipients to take their own photos and upload them to the D&AD New Blood website.





Download D&AD: The Copy Book for ipad, nook reader for free
Buy and read online D&AD: The Copy Book book
D&AD: The Copy Book ebook epub rar djvu pdf mobi zip